Hi, I'm Tony
Data Storyteller | Marketing Operations and Program Leader
I'll help you create data-driven stories that drive results.
I'll help you create data-driven stories that drive results.
I've helped major media companies, brands and agencies grow by blending marketing operations, efficient workflows and data-driven storytelling. I know how to turn complex information into clarity that move goals forward and drive measurable revenue impact.
Ad Results Media
AKA NYC
ESPN
The New York Times
Spotify
Bloomberg
New York Botanical Garden
The Met Museum
My career journey across leading media companies and agencies.
Led the integration of the Audio Insights and Creative teams into a unified media operations group of 14 team members which improved cross-functional efficiency and fostered closer collaboration that sparked creative innovation across podcast campaigns for 50+ clients.
Implemented an agency wide project management system (Monday.com) and ran a project steering committee that streamlined operations from 30+ Google spreadsheets and multiple ticketing systems (e.g., Jira and Basecamp) into a single organizational hub.
Successfully piloted and launched an Al and synthetic voice ad creation production offering for multiple clients enabling rapid campaign launches (within two days vs several weeks) that directly led to incremental production revenue and $100K+ in media spend in 2024-25.
Conducted proprietary quantitative and qualitative marketing research using survey design, interviews, and data analysis tools, shaping the agency's positioning.
Generated $50K+ in new marketing research revenue through streamlining and creating new marketing research offerings (marketing research audits, creative testing) for nonprofit clients (inclusive of The Met Museum, Bloomberg Culture and New York Botanical Gardens).
Launched pilot advertiser program for ad creative measurement with 10 premier clients.
Boosted team efficiency through enhanced goal tracking and cross-functional collaboration.
Spearheaded multiple cross-functional research programs, designed methodologies, analyzed data, and delivered actionable insights (though B2B articles and client presentations) to inform decision-making and industry thought leadership.
Drove over $2.5M in new business revenue through proactive and custom quantitative and qualitative market research surveys (custom research, NPS) through Qualtrics via the NYT Sources audience panel, generating strategic B2B insights and communication, presentations and narratives for 360 engagement with NYT advertising teams and clients.
Transitioned the Measurement Solutions team's survey workflow from Alida to Qualtrics which doubled the output of team surveys due to more efficient survey writing and data analysis.
Designed and created B2B value story sales trainings and learnings of first party data product analysis tool that helped double output of tool adoption to 80+ clients, leading to multiple multi-million dollar client renewals.
Created and managed entire pipeline of RFP pitch decks for 15+ account executives and $100M+ in yearly ad sales across ESPN Podcasts and Radio.
Created thought leadership and industry presentations for ESPN Audio in the podcast industry.
Developed sales narratives utilizing data and custom research that launched multiple podcasts (30 For 30 Podcasts, ESPN Daily, etc.) with multimillion dollar Presenting Sponsorships pre-launch.
Strategic solutions for your business growth
AI-powered research and analytics to uncover audience insights, test creative, and guide smarter decisions.
Transform raw data into compelling stories and actionable insights that drive business decisions.
Data-driven consulting to streamline workflows, optimize team efficiency, and align operations with business goals.
Ready to bring your ideas to life?
I'm always interested in new opportunities and exciting projects. Let's discuss how I can help your business grow.